Isaac Wright
how to get skeptical voters to identify with a candidate with no government background?
Services
Graphic Design
Social Media Strategy + Mgmt
Motion Design
Web Design + Dev
In an era of public distrust, Issac Wright Jr. had all odds pointing against him. From inmate to attorney, New York City Mayoral candidate (2021) Issac Wright Jr. knew there was no challenge he could not overcome, and believed he could bring New York back to its former glory, especially around criminal justice reform and equitable housing.
Impact
%
increase in donation fundraising
earned social media campaign impressions
views on campaign landing pages
He was a champion of change and Casa Alma knew his campaign needed to visually reflect that. We infused Issac’s campaign with various storytelling and online branding activities to amplify his message. Concurrently, we leveraged the popularity of Wright’s hit ABC series produced by 50 Cent to influence voter turnout, raise campaign funds, and ignite conversation about meaningful change.
The result? His inspiring story reached the hearts of many across the city, sparking a wave of support and enthusiasm for his mission. Through our partnership, Wright’s personal journey galvanized thousands of people to come to the polls and make a vote for a better tomorrow.
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