Galaxy of Stars
how to elevate a routine annual event into a night that honored the people behind the brand in a way they’d never forget?
Services
Visual Identity
Event Activation
Web
Print Design
Video Production
Culture Building
We were brought in to reimagine the annual holiday celebration for a Washington D.C.-based tech agency known for going all out for its team. The previous year’s event had honored the founders’ 10th anniversary. This time, our challenge was to create a fresh experience that still celebrated the people who make the company thrive.
We presented two immersive thematic directions:
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Fire & Ice – a dramatic concept reflecting the duality of the founders’ personalities, highlighting contrast and balance.
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Galaxy of Stars – a cosmic, team-centered concept that positioned every employee as a vital star in the company’s orbit, celebrating their unique contributions to the agency’s success.
Our process started with strategic concept ideation, followed by applying each theme to various potential venues. We developed a suite of tailored activations designed to bring the concept to life.Through our initial phases, we presented to sample branding approaches, giving each concept its own identity and heartbeat.
“The Galaxy of Stars concept is our CLEAR choice. We love the way it puts the focus on the team while still creating a luxurious and inspiring experience for all guests, giving everyone a moment that feels special, like they are a bright shining star that can be seen from millions of miles away.”
Once the concept was approved, it was full steam ahead. We developed on-brand assets for every element of the experience, from a custom RSVP landing page to immersive video loops, to beautifully designed print collateral featuring branded cocktails, as well as their trophee award design for team members. Activations like stargazing inside cozy igloos brought the theme to life in cozy and interactive ways. Every touchpoint was thoughtfully designed to reinforce the galactic narrative, fully transporting guests into an out-of-this-world experience.
“The Casa Alma team knocked this party out of the park, making each guest feel like a celebrity! Every detail is always perfectly executed and is not only beautiful but also thoughtful, strategic, and intentional. They know what they are doing and how to keep everyone calm, even in high-stress moments like this party with over 400 guests.”