Company X
Launching a New Luxury Champagne Brand with Edge and Elegance
Services
Brand Identity
Go-to-Market
Art Direction
Packaging Design
The founder set out to create a luxury champagne brand that blended the sophistication of old money with the audacity of new. But the early creative direction leaned too far into overt sex appeal, missing the nuance and uniqueness needed to stand out in a luxury market.
Solution:
- We redefined the brand’s identity to be bold, dramatic, and a merge between nobility and dark whimsy—equal parts sensual and sophisticated
- Through audience research and market analysis, we pivoted the launch strategy from elite European circles to the emerging luxury consumer in the U.S
- We developed a tiered product and release strategy, inspired by Hermès and Supreme
- We identified key celebrity placement opportunities to drive aspiration and early buzz
Impact
earned in pre-seed investor funding
brand set to launch
